CX operations & process articles & guides

CX operations guides: process design, handoffs, documents, tooling, and the back-office work behind a customer experience that holds up. 19 guides in this topic.

Operations

Churn Rate Formula, How to Calculate It and Benchmarks

Churn rate is the percentage of customers or revenue you lose in a period. Here is the formula, a worked calculation, the difference between customer churn and revenue churn, benchmarks by industry, and why multiplying your monthly rate by twelve gives you the wrong answer.

Operations

Net Revenue Retention Formula With Net Dollar Retention and GRR

Net revenue retention measures the recurring revenue you keep from existing customers after expansion, downgrades, and churn. Here is the formula, a worked calculation, how NRR differs from gross revenue retention and customer retention rate, whether net dollar retention is the same thing, and what the published benchmarks really say.

Operations

Customer Health Score Formula, Model and Examples

A customer health score combines weighted signals into one number that predicts renewal risk. Here is the formula, which signals belong in the model and how to weight them, a full worked calculation, score bands with owners and playbooks, and the six reasons health scores fail.