The archive

Customer experience operations articles & guides

Field notes on customer-experience operations. Written for the people who run onboarding, billing, and support, not just measure them.

Support Operations

SLA vs KPI Differences Explained With Examples of Each

An SLA commits you to a level of service and carries a penalty. A KPI measures performance internally and carries none. Here is how the same metric becomes each one, with a comparison table, support examples, and the percentile mistake that makes teams breach agreements they thought they could meet.

Strategy

Churn vs Attrition Differences, Formulas and Benchmarks

Churn and attrition describe the same loss, but teams measure them differently. Here is the practical difference, the formulas for each, how gross and net churn diverge, and the 2026 benchmarks worth comparing yourself against.