The archive

Customer experience operations articles & guides

Field notes on customer-experience operations. Written for the people who run onboarding, billing, and support, not just measure them.

Strategy

Churn vs Attrition Differences, Formulas and Benchmarks

Churn and attrition describe the same loss, but teams measure them differently. Here is the practical difference, the formulas for each, how gross and net churn diverge, and the 2026 benchmarks worth comparing yourself against.

Billing

Chargeback vs Refund vs Dispute Difference, Fees and Process

A refund is money you send back voluntarily. A chargeback is money the issuing bank pulls back after the cardholder disputes the charge. Here is the process, the real 2026 fees, the ratio thresholds that get merchants fined, and when to fight instead of settle.